Denim Deal
World Collective × Denim Deal
Building Circular Denim Supply Chains
A global initiative shaping a circular denim future — now connected to the World Collective Ecosystem.
What is Denim Deal?
The Denim Deal is a global initiative uniting brands, manufacturers, recyclers, and all other key value chain partners to transform the denim industry. Its mission is clear: close the loop in denim by scaling the use of post-consumer recycled (POCR) cotton and prove that circularity can thrive at scale.
Launched in the Netherlands in 2020, it has grown into a worldwide movement across Europe, Asia, and the Americas — all working toward one bold target: 1 billion jeans with at least 20% POCR cotton by 2030.
World Collective × Denim Deal
Through this partnership, World Collective is onboarding Denim Deal–recommended suppliers into our digital sourcing Ecosystem, giving brands and designers direct access to fabrics that follow the Denim Deal requirements. These are guidelines that closely link to quality, durability and in the future all Eco design requirements.
For brands, this means streamlined access to trusted circular fabrics and, by purchasing these fabrics, you are contributing towards the mission to produce 1 billion pair of jeans with 20% POCR
For suppliers, it means amplified visibility and a direct connection to global buyers. Together, we bridge innovation networks with digital infrastructure — making circular denim sourcing smarter, faster, and more transparent.
Connect with suppliers advancing POCR cotton and low-impact processing.
Verified details and ready-to-source materials you can trust.
Tools that cut time from discovery to sampling and decisions.
From breakthroughs to real adoption
Circular denim goes beyond recycled fibers — it’s about reimagining the entire system.
Post-consumer recycled cotton (POCR) as the core of circular denim, complemented by innovative blends that meet quality and performance needs.
Innovative sorting, recycling, and finishing technologies that enable the large-scale adoption of POCR across the reverse supply chain.
A curated Denim Deal Collection inside World Collective’s Ecosystem, giving teams trusted sourcing pathways and supplier connections.
Denim Deal Suppliers — Coming Soon
We’re curating a dedicated Denim Deal Collection inside the World Collective Ecosystem. Be the first to know when it goes live and get early access to suppliers advancing circular denim.
Stay in the Loop
Want early pilot access? Talk to our team.