Denim deal
World Collective × Denim Deal
Building Circular Denim Supply Chains
A global initiative shaping a circular denim future — now connected to the World Collective Ecosystem.
What is Denim Deal?
The Denim Deal is a global initiative uniting brands, manufacturers, recyclers, and policymakers to transform the denim industry. Its mission is clear: close the loop in denim by scaling the use of post-consumer recycled (POCR) cotton and prove that circularity can thrive at scale.
Launched in the Netherlands in 2020, it has grown into a worldwide movement across Europe, Asia, and the Americas — all working toward one bold target: 1 billion jeans with at least 20% POCR cotton by 2030.
World Collective × Denim Deal
Through this partnership, World Collective is onboarding Denim Deal–recommended suppliers into our digital sourcing Ecosystem, giving brands and designers direct access to vetted, certified, and innovative denim materials.
For brands, this means streamlined access to trusted circular fabrics with strong traceability. For suppliers, it means amplified visibility and a direct connection to global buyers. Together, we bridge innovation networks with digital infrastructure — making circular denim sourcing smarter, faster, and more transparent.
Connect with suppliers advancing POCR cotton and low-impact processing.
Verified details and ready-to-source materials you can trust.
Tools that cut time from discovery to sampling and decisions.
From breakthroughs to real adoption
Circular denim goes beyond recycled fibers — it’s about reimagining the entire system.
Post-consumer recycled cotton, organic & regenerative cotton, biodegradable stretch, low-impact dyes.
Water-saving finishing (ozone, laser, foam), closed-loop facilities, and improved waste valorization.
A curated Denim Deal Collection inside World Collective’s Ecosystem so teams can find and source with confidence.
Denim Deal Suppliers — Coming Soon
We’re curating a dedicated Denim Deal Collection inside the World Collective Ecosystem. Be the first to know when it goes live and get early access to suppliers advancing circular denim.
Stay in the Loop
Want early pilot access? Talk to our team.